DO LESS. MOVE THE DOMINO. MAKE YOUR BEST MONTHS REPEATABLE. MORE MONEY. LESS BUSINESS TO MANAGE.
DO LESS. MOVE THE DOMINO. MAKE YOUR BEST MONTHS REPEATABLE. MORE MONEY. LESS BUSINESS TO MANAGE.
FOR HIGH-FUNCTIONING FEMALE FOUNDERS WHO ALREADY KNOW HOW TO MAKE MONEY

THE FASTEST WAY TO
MAKE MORE MONEYMIGHT BE TOSTOP DOING SO MUCH.

Your business is already working. You do not need 47 new things to maintain. You need to get dangerously good at spotting the move that does the heavy lifting — then make it without overthinking, overworking, or immediately adding more.

Premium is the operating system. VIP is where you bring the actual offer, pricing, client mix, launch, or decision you want my eyes on. Select 1:1 is for one high-stakes move you want focused private support around.
The expensive kind of busy

YOU CAN GET A LOT DONE
and still avoid the move that changes the business.

At this level, procrastination rarely looks like lying on the couch. It can look like being wildly productive on the things that feel useful, while the decision with money, visibility, commitment, or consequence attached to it keeps sliding to tomorrow.

01

Three warm leads are sitting in your inbox.
You are making another carousel because “visibility” feels more productive than following up.

02

You finally quote the bigger number.
Then hear yourself explaining the price, adding deliverables, and rescuing them from an objection they never made.

03

You hit the best month yet.
Instead of repeating what worked, you create a new offer because somehow the proven thing suddenly feels too simple.

04

The calendar is full and the business looks successful.
But “more clients” now means less room for the caliber of work, money, and life you actually want.

The shift nobody tells you about

TAKEOFF TAKES THRUST.
Altitude takes precision.

Early business rewards more reps: more selling, more testing, more conversations, more figuring-it-out. You are getting the plane off the runway. But once you are in the air, yanking the controls harder is not sophisticated flying.

A tiny correction to the flight path can change where you land. Your next revenue jump can work the same way.

The higher the level, the less useful “do more” becomes. The question becomes: Which small move creates the biggest downstream effect?

THE DOMINO TEST

Before you add anything, run the move through these three.

01 · REVENUECould this directly create, protect, or free up meaningful money?
02 · RIPPLEIf I do this, what gets easier, faster, or completely unnecessary afterward?
03 · STAKESIs this suspiciously simple, but I keep circling it because it actually matters?

The move is often not hard to understand. It is hard to make cleanly. That is where we work.

Show Me the Rooms
A conceptual split image showing cluttered busywork on one side and a single highlighted domino move on the other.
Busy work on the left. The move that matters on the right.
When more stops being impressive

MORE STUFF IS LOUD.
The domino is usually quieter.

You can look wildly productive and still spend your best hours on lower-value tasks. The goal is not to do less for the sake of it. The goal is to stop burning premium energy on work that keeps the business full without making it better.

More content is not always the move. Sometimes the follow-up is.
More clients is not always the move. Sometimes a cleaner standard is.
More planning is not always the move. Sometimes the decision already knows it’s time.
$10/hour work vs. $100K/hour moves
BUSY CAN BE VERY CONVINCING.
The domino is usually quieter.
Rewrite the email for the ninth time.Or send the clean follow-up to the person who already raised her hand.
Build another offer.Or make the proven offer the obvious thing you are known for.
Fill another opening.Or raise the standard, rate, and qualification so fewer clients produce better work and more revenue.
Research for three more weeks.Or make the decision, collect real data, and correct course from motion.

The goal is not to become someone who does less because she cares less. It is to become someone whose best energy lands on the moves that actually change the business.

The next level changes the question

YOU ALREADY KNOW ENOUGH
to make a lot more money.

Your strategy got better. Your messaging got sharper. Your offers got cleaner. You learned how to launch, sell, deliver, lead, and solve problems.

At some point, another answer stops being the highest-leverage thing you can buy.

The question moves from “What should I do?” to “What deserves my attention, what is noise, and why am I still circling the move I already know matters?”

That is a different caliber of work.

Sometimes the domino is strategic. Sometimes the strategy is obvious and the friction shows up when it is time to hold the price, make the ask, stay visible, choose the cleaner path, or let the win repeat without inventing chaos around it.

We figure out which one it is fast.

Is this you?

YOU'RE NOT TRYING TO START A BUSINESS.
You're trying to make a good one pay you better.

THE BUSINESS ALREADY HAS RECEIPTS.

You have clients, offers, IP, an audience, a reputation, or some combination of all four.

You know how to work. Motivation is not exactly the missing ingredient.

You can see ten possible moves from here, which is occasionally the problem. 😂

People come to you for answers. You are often the calm one in the room.

You want bigger money without building a business that requires more of you every single month.

AND THE NEXT MOVE KEEPS GETTING WEIRD IN TINY WAYS.

You know the rate should move, but keep finding very intelligent reasons to leave it alone.

You have warm people to follow up with, but creating something new feels strangely more appealing.

You hit a bigger month, then treat the next one like cleanup instead of a chance to repeat the win.

You say you want higher-caliber clients, but your calendar still rewards anyone who can pay.

You already know what the move probably is. You want to get faster at making it cleanly.

The Subconscious Sync Method™

FIND THE DOMINO.
Work what makes it expensive. Move.

My work sits at the intersection of strategy, capacity, and identity. We are not doing inner work for inner work's sake. We are using it to change what you actually do when the business asks you to go bigger.

01

Strategy

What is the highest-leverage move?

The price. The follow-up. The offer decision. The hire. The positioning shift. The client standard. The thing that makes several other tasks easier or unnecessary. We find the domino before we add more.

02

Capacity

Can you stay available when it gets bigger?

More money, more eyes, bigger clients, cleaner asks, more responsibility. We work with the response that turns a simple move into bracing, meddling, overwork, avoidance, or a sudden need to “prepare” for another month.

03

Identity

What old rule is still making decisions?

The beliefs and automatic meanings around pricing, visibility, leadership, receiving, responsibility, and what someone like you gets to have. Your current capability gets to outrank old evidence.

Evidence, not incense

I CAME TO THIS AS A
skeptic with a spreadsheet.

And I think the most credible way to talk about EFT is to be precise about what the research does — and does not — show.

There is no clinical trial proving tapping makes you more money. The research is on stress, anxiety, distress, pain, PTSD and related psychological or physiological outcomes. I use EFT as one tool for working with the charge around a business behavior. Then the business still has to business.

THE CURRENT BIG-PICTURE READ

A 2025 review in Frontiers in Psychology synthesizes more than two decades of EFT/tapping research, including clinical trials, biomarkers and dismantling studies. It describes a growing evidence base while also flagging real limitations in parts of the literature: self-report outcomes, risk of bias, small samples and the need for stronger independent replication.

Translation: promising and measurable. Not magic. Not beyond scrutiny. Exactly how I like it.
How we get you from “I know” to “done”

THE TOOLS AREN'T
the product.

The product is a cleaner response at the exact business moment that matters. The tools are how we get underneath the friction fast enough that you can make the move while it still has leverage.

Sync Sessions™

Bring the live business moment: the price, ask, launch, client, visibility move, or decision. We identify the specific trigger underneath it, work it, and come back to the business move.

Live + measurable

The Rewire Rx™

Answer 8 questions and get routed to the right protocol for what is happening now. No scrolling a giant vault while the decision gets older.

Custom day-one protocol

EFT Tapping

For the moment the $100K move feels disproportionately loaded. Specific trigger. Specific tap. Then back to the email, price, ask, pitch, or decision.

Money · sales · visibility

Hypnosis + Subliminals

For patterns another smart conversation has not touched, plus repetition that reinforces the response you actually want without turning your life into a full-time self-development project.

Below the overthinking

Operator-Level Strategy

Because sometimes there is nothing to tap on. The offer is confusing, the funnel is leaking, or the move is just wrong. 😂 We can tell the difference.

10+ years in the room
The Red Velvet Version

MORE MONEY.
Less business to manage.

Not “scale with ease.” Actual Tuesdays. Actual sales calls. Actual moments where the next level becomes visible in what you do — and what you stop doing.

9:10 AM

You see the warm lead. You follow up before making content.

No 45-minute internal debate. No “I should nurture more first.” You send the clean message, close the laptop, and let the business answer.

5-Minute Reset + Daily Tap
11:30 AM

You say $15K. Then you stop talking.

No shrinking the scope. No bonus buffet. No rescuing them from the silence. The number lands because you let it.

Pricing Power-Up
2:00 PM

Your Tuesday afternoon is empty on purpose.

Fewer clients. Better clients. The people on your calendar show up, implement, and come back having done the work. You are not filling space just to prove demand exists.

Higher-Caliber Client Standard
4:40 PM

The launch is working. You leave it alone.

A metric twitches. Your brain has seventeen ideas. You check the actual data, make the one adjustment that matters, and do not rebuild a converting campaign because expansion feels unfamiliar.

The Rewire Rx™
This is what Premium is for

Not more homework. An on-demand operating system for the moments that decide whether the business gets busier — or gets better.

Put R&R in My Business — $67/mo
What starts changing

YOU GET FASTER AT
THE MOVES THAT MATTER.

The win is not “I tapped every day.” The win is that the gap between I know what I need to do and done gets shorter — while your calendar, standards, and revenue start reflecting it.

The Shift
YOU START SEEING THE DOMINO.

The warm follow-up hiding underneath “I need more leads.” The rate hiding underneath “I need more clients.” The offer decision hiding underneath another week of content. You catch the move faster.

What Starts Moving
Strategy

You separate the move from the noise.

Capacity

The stakes feel less like a reason to delay.

Revenue

One real business action happens sooner.

The Shift
THE GAP BETWEEN IDEA + ACTION SHRINKS.

You still think. You just stop requiring a committee meeting, a new course, and a sign from the universe before you test something. 😂

What Starts Moving
Strategy

You collect data instead of collecting more opinions.

Capacity

You correct course without turning “wrong” into catastrophe.

Revenue

Offers, asks, follow-ups, and decisions stop aging in drafts.

The Shift
YOUR BEST MONTH STOPS LOOKING LIKE AN ACCIDENT.

Instead of immediately inventing something new, you ask what actually created the win, what needs to stay, and what tiny correction could make it repeatable.

What Starts Moving
Strategy

You double down before you diversify.

Capacity

A bigger result creates less “now I have to sustain this” panic.

Revenue

The win gets a chance to compound.

The Shift
YOUR CALENDAR STARTS SHOWING YOUR STANDARDS.

You stop measuring demand by how full you can make the week. The client mix, pricing, access, and boundaries start matching the caliber of business you actually want.

What Starts Moving
Strategy

You protect high-value work instead of donating your best hours to maintenance.

Capacity

Space stops feeling like something you need to fill immediately.

Revenue

Fewer, better-fit clients can produce a stronger business.

The Shift
PRECISION BECOMES THE FLEX.

You already proved you can work hard. Now your edge is knowing what deserves your time, what gets delegated, what gets deleted, and what needs a clean yes today.

What Starts Moving
Strategy

You see the board faster.

Capacity

You trust yourself to make and hold higher-stakes decisions.

Revenue

More of your best energy lands on $100K/hour moves.

Alyssa Kathryn
Why my eyes are different

I'VE BEEN THE $20/HOUR GIRL.
And the woman charging tens of thousands.

Former Fractional COO7-Figure Launch + Marketing ExperienceEFT PractitionerCertified HypnotherapistNLP Practitioner

I did not wake up one day and decide I was “premium.” I wore a ridiculous number of hats, worked with all kinds of clients, learned what I was exceptional at, learned what I never wanted to do again, and collected enough reps to recognize patterns quickly.

That is the part higher-caliber clients value most: not more information. Better discernment.

Sometimes the value is not giving you 12 steps. It is looking at the 12 things you are considering and saying: “Ten are noise. This is the domino.”

Before I ever ran a tapping session, I spent more than a decade in marketing and operations inside seven-figure businesses. So I can read the business and the human running it.

Sometimes we tap. Sometimes we rewire. Sometimes I tell you the offer is confusing and we fix it. 😂

Premium gives you the operating system. VIP is for the moments when you want my eyes on the actual offer, pricing, client mix, launch, or decision in front of you, so we can find the move with the biggest payoff. We’ll find the domino. Then we’ll make the move. Private work is for the high-stakes decision or revenue target you want to work through with me 1:1.

Member Results

WHAT MEMBERS
have actually moved through.

Real women. Real businesses. Real shifts they reported after using the work.

The morning activation is FIRE.
"The morning mindset activation is FIRE 🔥 the ultimate hype! I'm here for it. I'll be listening to this for the next 20 days and beyond!"
Holly Mosser · Member
Stepped into my authority. Day 7.
"I'm someone who doesn't shrink her experience to stay comfortable. Today I stepped into my authority. I updated my messaging without watering it down."
Michelle S. · Member
First EFT session. Still feeling lighter.
"It was my first ever EFT session. There was definitely a release happening. I have no words!! Still feeling a bit tired but also so much lighter!"
Mariette Eventz · Member
Quantum leaps every time.
"Seriously, every time I use Alyssa's tools, I quantum leap into something big or small. Abundance started coming out of the woodwork from random places."
Chelsea Boateng · Member
Building from clarity. Not chaos.
"I am stepping into my regulated, steady leadership. I carry her resilience forward, not her chaos. I build from clarity now. I choose structure over scrambling."
Amy Simms · Member
No longer apologizing for taking up space.
"I will no longer apologize for taking up space. This was the best day! Feeling fun and free now."
Shelli Tabon · Member
Best launch. Least exhausting ever.
"Closed my highest month ever. Least exhausting launch I've run. A regulated nervous system IS the strategy. 👑"
Jade K. · Service Provider
Sent the cold pitch. She replied in 4 hours.
"Sent a cold pitch I'd been avoiding for six months. She replied in four hours. My nervous system did NOT spiral after. That part is new."
Ali · Member
Two highest months back-to-back.
"Started the Subliminal Suite skeptically. Woke up two weeks later with a completely different narrator around money. Make it make sense 👀"
Jamie L. · Online Educator
The morning activation is FIRE.
"The morning mindset activation is FIRE 🔥 the ultimate hype! I'm here for it. I'll be listening to this for the next 20 days and beyond!"
Holly Mosser · Member
Stepped into my authority. Day 7.
"I'm someone who doesn't shrink her experience to stay comfortable. Today I stepped into my authority. I updated my messaging without watering it down."
Michelle S. · Member
First EFT session. Still feeling lighter.
"It was my first ever EFT session. There was definitely a release happening. I have no words!! Still feeling a bit tired but also so much lighter!"
Mariette Eventz · Member
Quantum leaps every time.
"Seriously, every time I use Alyssa's tools, I quantum leap into something big or small. Abundance started coming out of the woodwork from random places."
Chelsea Boateng · Member
Building from clarity. Not chaos.
"I am stepping into my regulated, steady leadership. I carry her resilience forward, not her chaos. I build from clarity now. I choose structure over scrambling."
Amy Simms · Member
No longer apologizing for taking up space.
"I will no longer apologizing for taking up space. This was the best day! Feeling fun and free now."
Shelli Tabon · Member
Cleared a LOT. One session.
"I did the Upper Limit session today, that's powerful... cleared a LOT :-) I live the AM activations before I get up — they start my day right."
Joanna F. · Member
Worthy of attracting money.
"This session gave me confidence to know that I am worthy of attracting money."
Misty Maddox · Member
I know where my voice belongs.
"I can feel it in my body. The way I carry myself and speak with certainty. I know where my voice belongs. No more shaping myself into spaces where I don't fit."
Holly Mosser · Member
So glad I made the leap to join!
"Thank you Alyssa — so glad I made the leap to join! Just have to say what is here is so deeply valuable if one is consistent and dedicated."
Amethyst Rhiannon · Member
EFT doesn't work for me... until it did.
"I've gone from 'EFT doesn't work for me' (only used it once lol) to tapping every morning and evening. I'm so grateful."
Joanna F. · Member
Raised my rate $500. On the spot.
"Did the pricing confidence tap before my discovery call and raised my rate by $500 on the spot. She said yes. I cried. In the best way. 😭✨"
Sarah · Member
Raised prices 3 times in 2 months.
"Not because someone told me to. The justification for staying small just stopped working. The nervous system stopped fighting me. That was the shift nobody warned me about."
Sarah M. · Brand Strategist
3 sales before lunch.
"Stopped second-guessing and sent the sales email I'd been sitting on for two weeks. Three sales before lunch. The morning tap was NOT playing. 🔥"
Kelly · Member
Husband noticed. Said I seemed lighter.
"Listened to sleep subliminal for 10 nights. Baseline anxiety dropped. Husband noticed. Said I seemed lighter. I didn't tell him what I was doing. 🥹"
Rachel K. · Member
Cleared a LOT. One session.
"I did the Upper Limit session today, that's powerful... cleared a LOT :-) I live the AM activations before I get up — they start my day right."
Joanna F. · Member
Worthy of attracting money.
"This session gave me confidence to know that I am worthy of attracting money."
Misty Maddox · Member
I know where my voice belongs.
"I can feel it in my body. The way I carry myself and speak with certainty. I know where my voice belongs. No more shaping myself into spaces where I don't fit."
Holly Mosser · Member
So glad I made the leap to join!
"Thank you Alyssa — so glad I made the leap to join! Just have to say what is here is so deeply valuable if one is consistent and dedicated."
Amethyst Rhiannon · Member
EFT doesn't work for me... until it did.
"I've gone from 'EFT doesn't work for me' (only used it once lol) to tapping every morning and evening. I'm so grateful."
Joanna F. · Member
Raised my rate $500. On the spot.
"Did the pricing confidence tap before my discovery call and raised my rate by $500 on the spot. She said yes. I cried. In the best way. 😭✨"
Sarah · Member
See the rooms

PREMIUM KEEPS IT CLOSE.
VIP gets my eyes on it.

Premium is your operating system for the real-time move. VIP is for the offer, pricing question, launch, client mix, or decision you want sharper eyes on right now.

Premium portal shown on multiple devices.
PREMIUMThe vault, live rooms, and routing tools that keep the work close enough to the business to matter.
An elevated strategy desk with charts, dominoes, and a laptop.
VIPBring the actual decision. We’ll find the domino, work what is making it sticky, and make the move.
Choose your proximity

PREMIUM IS THE OPERATING SYSTEM.
VIP is where I get closer.

You do not need the “best” tier. You need the amount of access that matches the size, stakes, and speed of the move in front of you. Most women should start with Premium.

WHAT WOULD BE MOST USEFUL RIGHT NOW?
01PREMIUM · $67/MO

Make the move while it still matters.

Premium is for the founder who does not need another course to finish. You want the right reset, live room, or protocol when the price, launch, ask, visibility move, client decision, or revenue edge is happening in real time.

  • 80+ business-focused EFT sessions for money, pricing, visibility, selling + execution
  • Live Sync Sessions for the decisions and patterns that are expensive right now
  • Rewire Rx™ + hypnosis, subliminals and Re$ets so the work does not become more homework
The payoff: shorter gaps between idea and action, cleaner asks, stronger standards, and a better chance of making your best months repeatable.
Go Premium — $67/mo
02VIP · THE DEEP END

Bring me the offer, price, launch, or decision.

The offer you cannot decide whether to kill. The rate you keep “thinking about.” The client dynamic costing four times what it pays. The launch that is working but you are itching to meddle with. The opportunity you keep circling.

  • Hot seats and deeper 90-minute work with the actual business issue on the table
  • More proximity to my pattern recognition, operator lens, and direct feedback
  • Work the strategic move and the subconscious friction in the same conversation
VIP is not more content. You bring the actual offer, pricing question, client mix, launch, or decision in front of you. We find the move with the biggest payoff. We’ll find the domino. Then we’ll make the move.
Explore VIP
03SELECT 1:1

Bring me the high-stakes move.

For the founder with one meaningful number, offer, launch, client shift, or expansion where generic support is not what you want. You want focused private eyes on the business, the behavior, and the move.

  • Diagnose what is actually doing the capping
  • Separate strategy problems from capacity or identity friction
  • Leave with the domino clearer, the noise lower, and the next move decided
Private work is intentionally selective. It is for “tell me what you see” problems, not another open-ended coaching container to fill your calendar.
Ask About 1:1
04FREE

See how I think before you pay me.

Start with the Revenue Leak Audit and experience the R&R lens. Catch the expensive pattern, see whether the work clicks, then decide if you want the operating system or more proximity.

  • Spot where effort and revenue are no longer matching
  • Experience EFT + the strategy/capacity/identity lens
  • Get a clean first move instead of another pile of content
Free is the taste. Premium and VIP are where the work stays close enough to the business to change what happens next.
Start Free
NOT SURE WHICH DOOR?

Let me route you.

Three questions. About 60 seconds. No “what kind of entrepreneur are you?” nonsense. 😂

Premium also includes 50% affiliate commissions on referred Premium upgrades. No contracts · cancel anytime.

FAQ ✦ The skeptic's section

YOU'RE ANALYTICAL.
Good because, same.

You're allergic to bullsh*t. You've probably been burned by an hour of vibes, and you do not need me to oversell the science. Same.

Some of the R&R toolbox lives in different evidence categories. I use hypnosis, subliminals and other experiential tools, and I'm not going to pretend every one of them has the same research base.

EFT does have a published clinical literature. A meta-analysis of 14 randomized trials reported a 1.23 pre-post effect size for anxiety in EFT groups, while also noting that more comparisons with established treatments are needed. Cleveland Clinic describes EFT as an evidence-based mind-body practice with promising research, while emphasizing it should not replace appropriate medical care.

Woo is fun. Data is funner. I'm not asking you to believe anything on command.

Fair question. Researchers have asked it too. Dismantling studies try to isolate whether the acupoint tapping itself contributes anything beyond attention, breathing or exposure.

A 2025 review summarizes studies in which prescribed acupoint tapping outperformed breathing, mindfulness, and in several studies sham-point tapping. The same review is also refreshingly clear about limitations in the literature, including modest sample sizes and potential researcher allegiance in some studies.

So I would not sell you “case closed.” I would say: there is evidence that the tapping component may be an active ingredient, and the mechanism is still being investigated.

Inside a Sync Session, we take a subjective intensity reading at the beginning and again at the end. It is not a lab test. It is a simple benchmark so you can tell whether the charge you came in with actually changed.

Outside the room, there are biomarker studies too. A 2012 randomized trial found a 24.39% decrease in salivary cortisol after one hour of EFT, versus roughly 14% in supportive-interview and no-treatment groups. A 2020 direct replication reported a 43.24% decrease in the group-EFT condition versus 19.67% with psychoeducation.

And for R&R, I care about one more layer: what did you do differently in the business after?

I know. And it wasn't wasted.

Your strategy can be excellent. Your messaging can be sharper. Your offers can be clean. You can have access to brilliant rooms and still find a few repeat behaviors that keep the business from compounding at the level it could.

We are not replacing what worked. We are going after what is still expensive.

Over a decade in marketing and operations, including work as a fractional COO and inside seven-figure brands, before I ever ran a tapping session. I'm also trained in EFT, hypnosis and NLP.

That operator background is intentional: I need to be able to tell the difference between an internal response and a business problem that simply needs better strategy.

No. I'm not a therapist. R&R is not treatment for trauma, PTSD, or a mental-health condition, and it is not a replacement for care from a licensed provider.

Cleveland Clinic gives the same general caution: EFT may be used as a complementary practice, but people with health or mental-health conditions should work with their healthcare providers.

Plenty of members have a therapist. Different job.

Then we do not manufacture a breakthrough for the plot. 😂 Some high-functioning women are very good at staying composed, and some sessions are subtle.

We use the before/after rating and the next behavior as data. If nothing moves, that is useful information too. The goal is not to perform emotion correctly. The goal is to make the pattern less expensive.

There is growing evidence for virtual delivery. A 2026 study comparing virtual group EFT with an earlier in-person group found significant pre-post improvements in several psychological and pain outcomes in the online group, with many effects maintained at six months. For most outcomes, the virtual changes were smaller than the in-person comparison.

There are also randomized studies of brief online group EFT reporting reductions in stress, anxiety and burnout.

So: online delivery has supportive evidence. I would not claim every virtual format is identical to in-person work.

Absolutely not. Come to the session. Use the thing. Disappear. Return when something gets weird.

There is nothing to catch up on and no gold star for logging in every day. Most memberships are quietly disappointed in the woman who shows up twice a month. I built this for her.

YOU ALREADY PROVED
YOU CAN DO MORE.
NOW GET PRECISE.

Find the domino. Work what makes it weird. Make the move while it still matters. Build the version where revenue goes up and the amount of crap requiring your attention goes down.